CartierChoosing the 10 best ads of 2012 is a tough task. The line between "the great" and "the absolute best" is thin indeed.
Skip straight to the list >
As usual, there's a broad mix of comedy, drama and eye-popping special effects. Overall, it reaffirms our faith that the ad business holds some of the most talented creative people on the planet. Most of these ads are way more interesting than anything you'll see on TV or at the movies. (See last year's for an appetizer.)
This ranking is entirely subjective: we looked at originality, entertainment value, and success stories. These were the brands and the campaigns that stood out. Congratulations to everyone who made the list.?
Some of the winners will be familiar. But seven of them are more obscure and you'll see them for the first time here, because broadcast TV in the U.S. is no longer the premier showcase for the world's best work. (Following the Top 10 list is a compilation of runners up that nearly made the cut but were ultimately rejected.)
The surprise at No.1? Well, if you haven't seen it -- and most people have not -- you're in for a treat.
Tomorrow, we'll bring you the 10 worst ads of 2012. But in the meantime ...