Email marketing is a promotional tool used for online marketing of the business. According to research and study, researchers have found that it has become one of the most popular and easy to use marketing tool. Above all, its use is cost effective and can get easily fit into the budget of a marketer. Let?s see how it is an affordable means to reach out a customer.
Many marketers indulge in aggressive and robust marketing or advertising of their products and services. They strive hard to promote their companies through all sorts of media. Main media are print, broadcast as well as Internet. Prior to Internet, print and broadcast were broadly used by the entrepreneurs striving to compete with and outshine each other. The print form includes newspaper, pamphlets, brochures, magazines or journals. This consumes massive amount of money and a lot of time and other resources of a marketer. If you are advertising your product through radio or airing the same on a television channel, it requires manpower to create a promotional ad, time as well as money.
The net result of promotions through print and broadcast media is that it is uncertain whether you have reached your target customer. Your target audience may not have turned on the radio, watching the television channel or read the newspaper the day your advertisement was being aired or printed. When Internet marketing came into existence the marketers started turning to the World Wide Web for promotion. One of the major factors for turning to this medium was that the marketers found it inexpensive.
Email marketing is one such promotional tactics used by the advertisers to advertise their products or services. The essence is that one can create an ad or a newsletter, fetch for a potential customer and reach out to him. It has an assurance that a customer has received the mail. Avoid using promotional words as they can trap you in the snare of Spam. Create informative content that your reader would like to read. A marketer simply needs an opt-in list and an Internet connection in the marketing campaign. In this way, you can reach out your customers cost-effectively and easily.