According to a study by Nielsen European mobile users are most active from an advertising impact on their smartphones and tablets. German, Italian or English, meet the highest rates of clicking on ads. It compares the impact on U.S. country quintessential leader in mobile Internet consumption.
Internet user behaviour with mobile advertising
The majority Internet users consider advertising on websites annoying, however, adapted to mobile format ads have a success rate much higher, many mobile users search for more information about the product / service advertised, even feel the urge to buy more immediately.
Many of them don?t want to get home to buy via computer, having a website page adapted m-commerce is undoubtedly the best solution for our business.
Comparing Europe with the U.S. giant, only 20% of U.S. smartphone users buy after seeing an ad mobile, compared to 27% of Italians, 28% of British and 34% of Germans.
Mobile Advertising in smartphone or tablet
The tablet has better reception when getting the user to pay attention to an ad, 24% of users compared to 11% and is also somewhat higher percentage of Americans who choose to purchase a tablet versus 16% from to 6% from smartphone.
Influenced by the fact that in Europe this type of advertising is something new and get a greater impact on the consumer, the average expenditure planned this year for mobile advertising in Germany will have a growth of 68.5%, the highest in Europe.
Make visible on own banner all information in an optimized way for the user works better than a slogan or a claim simply attractive. Banner that redirect to a mobile-optimized website in which through a simple checkout process the user can buy what you saw in the ad is key.
Twitter vs. Facebook in the battle for mobile advertising in social networks
According to forecasts from eMarketer, Twitter will end the year with mobile advertising revenue of $ 129.7 million, while Facebook, which has released mobile advertising this year, will stay at $ 72.7 million. Still well below the established income platforms like Google (1,423 million dollars) or Pandora ($ 226 million) and will remain above at least in the coming years.
The growing importance of Facebook and Twitter, along with other major digital advertising platforms, boost the growth of mobile advertising market will reach 2,610 million dollars this year and that 2016 will be close to 12,000 million.
Facebook just launched this year in their newsfeed premium ads, but the largest social network in the world accounts for 60% of its advertising revenue from the advertising platform Marketplace, essentially in display ads that appear on the right side Facebook screen and web that have been left out of the mobile version.
Anyway, Facebook is starting to develop a real strategy for mobile devices and for next year, and forecasts indicate that overtake Twitter with 387 million dollars compared to 272 million microblogging network, and reach $ 629 million in 2014, compared to 444 million for Twitter.